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Giant is one of the world's best-known and largest bicycle manufacturers.
Since the company was founded in 1972, much has changed: Driven by the spirit of innovation, the products are constantly improved and new bikes are developed and tested in collaboration with racing teams and professional athletes.

The goal is the same then and now: Whether you're an everyday cyclist, an athlete or an adventurer, Giant represents the excitement of cycling and making it as enjoyable and eventful as possible. Giant offers the right bike for everyone.

Giant has also launched Liv, the first bike brand exclusively and specifically for women.
The motto reflects the passion. "Ride Life. Ride Giant."